About

My work has entertained, educated and engaged millions across broadcast and digital platforms, spanning preschool series, comedy, social campaigns and marketing videos.

I'm James Herbert, a UK-based editor with 20 years of experience, including a decade helping to create award-nominated (and winning) children's animation.

I believe great editing is about creating connection, frame by frame. Whether working in 2D animation, 3D animation or live action, I combine storytelling, technical expertise and the thoughtful use of emerging technologies, including generative AI, to craft content that captures attention and inspires action.

I'm a collaborative editor who thrives in creative teams and enjoys turning ambitious ideas into compelling stories. Based in Lewes, East Sussex, I work remotely with studios, agencies, brands and production companies.

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industry training

2026 / AIMICI / ‘Responsible AI for Film & TV Production 101’ Module

Outcomes:

  • Applying AI tools effectively to enhance Film, TV and creative production workflows

  • Critically evaluate AI capabilities, separating practical applications from common misconceptions

  • Demonstrate a strong understanding of ethical AI principles, governance and organisational best practices

  • Identify and manage ethical, financial and reputational risks, promoting the responsible use of AI in media production

2024 / Screen Skills / ‘Tackling harassment and bullying at work’ Module

Outcomes:

  • Promotes a respectful, inclusive and harassment-free workplace culture.

  • Maintains professional conduct and takes personal responsibility for positive team interactions.

  • Recognises and addresses harassment and bullying, ensuring a safe and supportive working environment.

  • Confidently distinguishes between harassment and bullying and responds appropriately using established workplace procedures.

Questions, questions, questions…

  • I edit everything from animated television series and their trailers, to corporate and promo videos, to social campaigns and charity films. If a story needs telling, I'm interested.

  • Not at all. While I've spent a decade delivering award-nominated children's series, my experience also includes marketing campaigns, social media content, educational films, promotional videos and community storytelling.

  • Absolutely. Since 2020 I’ve largely worked remotely, regularly collaborate with studios, agencies and brands across the UK. While I might not be physically in your office, I’m quick to build rapport to become a trusted and supportive member of your team.

  • I'm experienced in:

    • Premiere Pro

    • Avid Media Composer

    • DaVinci Resolve

    • After Effects

    Choosing the right tools and workflow for each project.

  • Yes. I use generative AI thoughtfully to speed up workflows, create concepts, localise content and enhance production, while keeping creativity, ethics and human storytelling at the centre of every project.

  • Calm, collaborative and solutions-focused. I enjoy being part of a creative team, communicating clearly and helping projects move from good ideas to great finished films.

  • Definitely. I enjoy working with clients from rough ideas through to the finished piece, refining structure, pacing and emotion to create a stronger story.

  • I combine broadcast-level editorial experience with commercial thinking. Whether the goal is to entertain, educate or persuade, I focus on creating connection—frame by frame.

  • Yes. I'm comfortable working independently, embedding within existing creative teams or collaborating directly with agencies, producers and marketing departments.

  • Use the contact form to connect.

    Send me a brief, a storyboard or even just an idea. We'll discuss your goals, audience, timeline and budget, then build the most effective creative approach together.