Commercial

Working on client briefs, I've created video campaigns from the ground up, re-edited content with Performance Max (PMax) campaigns in mind and found the right balance when embracing emerging technologies to help companies get their message out there. 

Using generative AI tools, I've adapted and localised international marketing videos for domestic audiences, turning content that felt distinctly American into something that resonates closer to home.

Ultimately, my goal is to convert looks into clicks.